Blizzcon 2021
Oyungezer and Level, Turkiye's two flagship gaming magazines, both dedicated their covers to Blizzard Entertainment following Blizzcon. Setimedia coordinated weeks of groundwork -- streamer access, journalist briefings, and community activations - that turned a global event into a local one.
2 min read
Blizzard had a big week, and Turkiye felt it.
Both Oyungezer and Level, the country's two flagship gaming magazines, hit shelves the same week with Blizzard covers. Not coordinated by coincidence, that kind of alignment takes work. Inside both issues, the BlizzCon wave was still breaking, with fresh interviews, game updates, and exclusive insights finding their way into print through the access Setimedia had spent weeks building.
The magazine play was only part of it. Before the ink was dry on those covers, Setimedia had already been working the streamer side, connecting core Blizzard creators with the event and shaping how Turkiye's audience experienced BlizzCon in real time. On Day 1, more than 2,000 concurrent viewers were watching the official Blizzard stream through local creators. For a single event day, that's not background noise.
Giveaways from the Blizzard Celebration Collection ran through those same streamers, which kept the energy going past the broadcast and gave fans something tangible to hold onto. The goal throughout was simple: keep Turkiye's player base as close to the center of BlizzCon as possible without making it feel like a marketing exercise.
Two magazine covers and 2,000-plus live viewers says it didn't.
