Fortnite's Turkiye Launch Was Entrusted to Setimedia
Epic Games' Turkiye press launch for Fortnite was organized by Setimedia at The Game for Big Kids. Epic Games Emerging Markets Director Ozgur Ozalp led the session. The room was full of gaming media. Setimedia handled event management, press relations, guest coordination, and logistics throughout.
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By spring 2018, Fortnite was already the game everyone was watching. The numbers were absurd, the cultural reach was spreading fast, and every gaming press room had an opinion. Epic Games chose The Game for Big Kids as the venue for the Turkiye press launch. Setimedia ran it.
Ozgur Ozalp, Epic Games' Emerging Markets Director, led the session. The room was full of gaming media who had been watching Fortnite's rise from the beginning and had genuine questions. That distinction matters. This wasn't a crowd there to collect a press kit and leave. The energy wasn't manufactured because it didn't need to be. Epic had a real story, the game had momentum, and the press wanted to understand how Epic was thinking about markets like Turkiye.
The event didn't stop at the press session. A select group of creators joined Epic management for a boat dinner, bringing some of Turkiye's top streaming talent into direct conversation with the team. That kind of access was unusual for the region at the time, and it showed how seriously Epic was treating the Turkiye rollout.
It stood out as one of the most genuinely exciting launches in the Turkish gaming scene in recent memory. Not because of the production, but because the game behind it was the real thing and everyone in that room already knew it.
