Setimedia at Gamescom 2025: More Meetings, Fewer Parties
Gamescom 2025 was a different kind of trip for Setimedia. Alongside the usual B2B meetings, we hosted the Ministry of Industry and arranged high-level talks with Gamescom management to open more doors for Turkish studios.
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Skipping the parties at Gamescom takes a special kind of dedication.
This year Setimedia was back in Cologne, but the program looked different from previous editions. Yes, the B2B meetings were there as usual. But the bigger focus this time was on something that doesn't get as much visibility: policy groundwork for Turkish game developers.
Setimedia Co-Founder Tugbek Olek hosted a delegation from the Ministry of Industry at the event, walking them through the opportunities Gamescom represents for Turkish studios. Not in the abstract "it's a big show" sense, but practically: who's there, what deals get made, why presence matters, and what it would look like for more developers from Turkiye to have a real footprint at Europe's largest games event.
Alongside that, Setimedia arranged high-level meetings between the Gamescom management and Turkish officials. The goal is straightforward: build the kind of relationships that make it easier for Turkish studios to show up, get seen, and get in the room with the right people.
It's a long game. One trip doesn't move the needle on its own. But if the ambition is to make Gamescom a regular fixture for developers from Turkiye, the work has to start somewhere, and it starts with these conversations.
As for the parties, they had to go. B2B dinners took their place. Many of them. The sacrifice was real, and history will remember it accordingly.
