Pokemon GO Turkiye Launch
SetiPR organized the Pokemon GO Turkiye launch event, which included an exclusive interview with Niantic Emerging Markets Product Marketing Manager Zoe Zhang, conducted by Webrazzi. Media partners across gaming, technology, and mainstream outlets covered the launch extensively.
2 min
Pokemon GO had already taken over the world before Niantic officially brought it to Turkiye. People were playing on VPNs, the memes were everywhere, and the streets near Taksim were genuinely crowded with people staring at their phones. The formal launch was not breaking news. But a launch moment still has a job to do, and SetiPR made sure this one did it properly.
The centerpiece was an exclusive interview Webrazzi conducted with Zoe Zhang, Niantic's Emerging Markets Product Marketing Manager. Getting a Niantic representative to speak directly to a Turkish audience, in a dedicated sit-down format, gave the day real editorial weight. Journalists had something to write about beyond a product announcement they already knew was coming.
The turnout reflected that. Technopat, CHIPOnline Turkiye, Oyungezer, Webtekno, Hurriyet, DonanımHaber, Bolumsonu Canavari, Platindergisi, Marketing Turkiye, Merlin'in Kazani, Mobidictum, Level Magazine all showed up. Gaming press, tech media, mainstream outlets. The kind of room you want when you're trying to land coverage across multiple audiences at once.
Setimedia organized the event end to end, and it was a good one to be part of. Pokemon GO was a genuine cultural moment, not just a game launch, and the Turkish chapter deserved to be handled well.
