Setimedia Is Now the MENA and Turkiye Agency of eFootball
Setimedia has been appointed the official PR agency for KONAMI's flagship football simulator eFootball across the MENA region and Turkiye. The appointment adds one of the most-played football games in the world to the Setimedia roster and extends the agency's regional football gaming footprint.
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eFootball is one of the most-played football simulators in the world. KONAMI has appointed Setimedia as its official PR agency for the title across MENA and Turkiye.
This builds on a partnership that started in 2021, when Setimedia became KONAMI's PR agency in Turkiye covering the full portfolio. eFootball now extends that relationship to take in the Arabic-speaking markets of the MENA region simultaneously. That's not a small addition. Running communications across two distinct territories in parallel, in their native languages, requires actual infrastructure, not a workaround. Setimedia's MENA team operates in native Arabic, and the media relations network across the region has been built over years of active work in those markets.
The dual-territory scope reflects how the agency is positioned. Setimedia is not a Turkiye-first operation that occasionally handles regional overflow. The capacity to run Turkiye and MENA together, at the same time, at the same standard, is a structural part of how the agency operates. KONAMI's decision to bring that capacity to bear on one of gaming's most prominent sports titles is the kind of brief that puts the whole network to work.
eFootball joins an already active roster. The work starts now.
