Setimedia Is Appointed KRAFTON's MENA Agency Alongside Turkiye
After two years as KRAFTON's official PR partner in Turkiye, Setimedia's mandate has been extended to cover the MENA region as well. The expansion makes Setimedia KRAFTON's PR and communications agency across both territories, building on an established working relationship with one of gaming's major global publishers.
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Two years in, and the KRAFTON partnership just got bigger. Setimedia is now KRAFTON's PR and communications agency across MENA as well, adding the Arabic-speaking markets to a mandate that already covered Turkiye.
This is not a pivot or a pitch win. It's a natural extension of something that was already working. KRAFTON knows how Setimedia operates. We know the brand, the products, the cadence. That kind of established footing doesn't need to be rebuilt for a new territory, it just needs to be applied. Arabic-speaking markets have their own dynamics, their own media ecosystems, their own audience expectations, and Setimedia has the team to handle that without retrofitting a Turkiye playbook and hoping it travels.
The dual-territory structure is exactly what Setimedia built for. More to come from both regions.
