SetiPR Is Epic Games' PR Agency in Turkiye

Representing Epic Games in any market is not a small thing. This is a company that simultaneously runs the engine most of the industry builds on, a store that has reshaped how games are distributed, and a title that has become something closer to a social platform than a video game.

Fortnite is a particular kind of responsibility. At this point it belongs to a generation the way certain films and albums did for previous ones. When you are handling communications for something with that kind of cultural weight, the work is not just about press coverage. It's about making sure the conversation in your market reflects what the product actually means to its audience there.

That's where Setimedia comes in. Turkish gaming media is experienced, opinionated, and not particularly interested in copy-pasted global messaging. Turkish players are the same. They engage with content built for them, and they notice when it isn't.

SetiPR will be managing Epic Games' communication and media strategy in Turkiye. The scope is broad by design. Unreal Engine has a developer audience here that is growing fast. The Epic Games Store has an active player base. And Fortnite is, well, Fortnite.

Getting these stories told well in this market is the job. Setimedia has been doing this long enough to know the difference between coverage that lands and coverage that just shows up.