SetiPR Is KRAFTON's PR Agency in Turkiye
SetiPR has been appointed KRAFTON's official PR agency in Turkiye. The appointment brings one of the most significant publishers in the global games industry; home to PUBG, Dark and Darker, and a growing catalog; into the Setimedia roster.
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KRAFTON picked up SetiPR as its official PR agency in Turkiye, and it's a partnership worth talking about.
PUBG isn't just popular here. It's woven into how a generation of Turkish players learned to compete, stream, and talk about games. KRAFTON built something rare with that title, a game with genuine cultural weight, and the publisher portfolio growing around it carries that same expectation. Communications in this market need to reflect that, not just follow a global template with localized copy pasted on top.
SetiPR knows the Turkish games media, the community figures, the platforms that actually move the needle here. That's what KRAFTON is getting. Not a regional relay station for headquarters messaging, but a team that understands what lands and what doesn't in this specific market.
There's real work ahead and Setimedia is ready for it.
