The Cowabunga Collection Hit 50 Million Views. Turns Out Nostalgia Still Works.
SetiPR coordinated press and creator coverage for TMNT: The Cowabunga Collection across Turkiye and MENA. Reviews were unanimously strong and total coverage exceeded 50 million views with 5M average monthly UMV.
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Thirteen games. One box. No filler.
That is the pitch for Teenage Mutant Ninja Turtles: The Cowabunga Collection, and Konami did not oversell it. Arcade ports, console originals, titles that never made it out of Japan the first time around. For anyone who spent serious time with these games in the nineties, the collection is almost disorienting in how much it delivers for the price.
SetiPR handled press and creator coverage across Turkiye and the MENA region for the launch. The brief was straightforward: get the right coverage in front of the right audiences and let the product do the talking. It did.
Merlin'in Kazani called it a masterpiece. Oyungezer described it as a model for how a collection package should be done. Baslattusu.com wrote about the nostalgia holding up alongside the gameplay, which is not always a given with releases like this. HayatimizOyun called it immaculate for fans. Fabrikatik, Frpnet, DonanımHaber, and MENA outlet Al Hub each came at it from their own direction and landed in roughly the same place: Konami got this one right.
The cumulative numbers across all coverage cleared 50 million total views, with an average of 5 million unique monthly views from the outlets involved. Those figures reflect something real. When a product has genuine appeal and an audience that has been waiting for exactly this, the coverage tends to take care of itself. Setimedia's job was to make the connection. The reviews did the rest.
