Wales Interactive Releases Isle Tide Hotel with Setimedia's Support
Setimedia supported the Turkiye launch of Isle Tide Hotel, the latest FMV game from Wales Interactive. The campaign reached 30 million UMV, secured placements in major gaming outlets Bolumsonu Canavari and Turk MMO, mainstream coverage on CNN Turkiye, and review placements in Oyungezer, Turk MMO, Bolumsonu Canavari, and Mavi Kol.
2 min
Wales Interactive has built something rare: a genre identity. FMV isn't a gimmick for them, it's a craft, and their audience knows the difference. That's what makes their launch campaigns genuinely interesting to plan. You're not just reaching gamers, you're reaching people who follow the format.
Isle Tide Hotel was the latest brief, and Setimedia ran the Turkiye campaign across a media mix that reflected exactly that dual audience. The numbers landed at 30 million unique monthly visitors across placements, which is a strong result for any launch, let alone one rooted in a genre that mainstream gaming coverage still treats as a curiosity.
On the endemic side, Bolumsonu Canavari and Turk MMO carried the launch news to readers who already had context. CNN Turkiye handled the broader reach, pulling Isle Tide Hotel into mainstream visibility without losing the thread of what the game actually is. The review campaign ran through Oyungezer, Turk MMO, Bolumsonu Canavari, and Mavi Kol, outlets whose audiences follow FMV not because it's niche, but because they genuinely care about it as a format.
Wales Interactive makes games worth championing. Isle Tide Hotel got the launch it deserved.
