Pardon the dust. We’re rebuilding the site in public, which means some pages are rough and a few links might be grumpy. Instead of hiding everything, we chose to keep posts visible so you can see the work evolve in real time.

With some AI support, we plan to bring more than 20 years of 

’s work into this blog. It will take hundreds of posts and months, perhaps years, to complete, but in doing so we will also capture an important part of the Turkish gaming scene’s history. As the oldest active company in Türkiye’s game industry, we believe our story mirrors the journey of the industry itself.

We’ve always thought construction sites are fun to watch, and this is the digital version. Expect quick fixes, fresh sections, and the occasional odd layout while we ship improvements. If you spot something broken, please do not ping us. Enjoy the build.

This is a construction site

A few days ago, we were invited to Techland’s launch event for 

, a standalone entry that builds on the series’ legacy while steering it into darker territory. The gathering was focused, hands-on, and rich with atmosphere, giving us the chance to experience the game’s opening beats before release.

, took the opportunity to dive into the game and sit down with lead producer 

 for a conversation about its design, narrative structure, and new mechanics. You can read that full interview here: 

Röportaj - Dying Light: The Beast'in Baş Yapımcısıyla Konuştuk

The playable section blended tense storytelling with the series’ signature parkour and combat, while hinting at deeper systems still under wraps. Beast mode drew immediate attention, sparking debate over its early-game limitations and long-term payoff. The return of Kyle Crane also landed strongly, with fans speculating on where his path will lead.

For us, the event was a rare chance to see a major release in its raw, unfiltered form, with enough in play to fuel discussion but plenty still hidden. As 

 approaches release, it’s clear the community will have no shortage of questions — and from what we’ve seen, some of the answers will only come once we step fully into the dark.

Into the Heart of The Beast: A Launch to Remember

Some announcements carry more than just professional weight. For us at 

, this one is personal. We are proud to share that Blizzard Entertainment has chosen us as their PR agency in Turkey, entrusting us to handle press and publicity for one of the most influential names in gaming.

Our focus will be on coordinating media outreach, managing interview requests, and ensuring Blizzard’s stories are shared with the Turkish audience in ways that feel authentic and relevant. We are working closely with Alexey Pastushenko, Nazih F., Uğur Ülger, Deniz Kırca, and Tugbek Olek to align on messaging, access, and timing, creating a direct bridge between the studio and local media.

By tailoring communication for this market, we aim to support Blizzard’s vision while honoring the community’s enthusiasm for its worlds — both the classics and what’s to come.

 and look forward to ensuring Blizzard Entertainment’s presence in Turkey is every bit as dynamic and enduring as its games.

Setimedia

Blizzard Entertainment Partners with setimedia for PR in Turkey

This is a construction site

Into the Heart of The Beast: A Launch to Remember