PaybyMe Card Launch Brings New Era for Game Payments
Two days ago, one of the most significant partnerships in the Turkish gaming and fintech space was unveiled. At a press conference in Istanbul, DenizBank, PaybyMe, and VISA introduced the PaybyMe Card; a first-of-its-kind prepaid payment solution designed specifically for gamers in Turkiye. Backed by the security of VISA and the market reach of DenizBank, the PaybyMe Card aims to make in-game spending simpler, safer, and more transparent for players and their families.
Building a Launch That Speaks to Gamers and Parents
From early planning to event execution, setimedia worked closely with PaybyMe to shape a launch that balanced industry impact with clear consumer messaging. Our role covered every stage of communications, from concept to delivery — managing press relations, media outreach, and all public-facing materials. The event was designed to highlight not just the card’s technical features, but also the problem it solves, giving gamers a fast and secure way to pay while giving parents visibility and control over spending.
What Makes the PaybyMe Card Different
The card is a prepaid product that works much like a top-up card, with values of 10, 25, or 50 TL available in retail outlets across the country. Once purchased, it activates upon first use at a PaybyMe partner site. Each card has its own unique PID number for transactions, removing the need for a credit card entirely. Reloading is straightforward, with DenizBank ATMs and any PaybyMe-branded point of sale providing instant balance top-ups. This means faster, more controlled spending for players and a safer experience overall.
Speakers from PaybyMe, VISA, and DenizBank each underscored the core values of the partnership — innovation, security, and accessibility. For gamers, that translates into more value for their money; for parents, it means oversight without friction.
Industry and Community Reception
The announcement drew strong interest from gaming and tech media, both for the scale of the partnership and the way it addresses a longstanding gap in the market. Early reactions from the gaming community have focused on the convenience of the prepaid model and the reassurance of VISA-backed security. By connecting the financial and gaming worlds in this way, the PaybyMe Card has positioned itself as a tool for responsible, flexible spending in an industry where speed and trust matter.
Looking Ahead
We are proud to have been part of bringing this collaboration to life and grateful to PaybyMe, DenizBank, and VISA for their trust. With setimedia handling all communications, the launch reached both industry decision-makers and everyday players in a clear and impactful way. The PaybyMe Card sets a new benchmark for payment solutions in the gaming space, and we look forward to seeing how it shapes player habits and expectations in the months ahead. For the millions of gamers in Turkiye, the way to pay just got a whole lot smarter.
