Setimedia

Talking Honestly About Influencer Marketing at GIST

Sertac Garipoglu
Sertac Garipoglu

Today at GIST, we skipped the big slides and went straight into an honest conversation about influencer marketing. Together with friends and colleagues, we asked what it really means to be a YouTuber, to run a gaming channel, and to balance what clients want with what is realistic.

At setimedia we kept the format simple, a warm room, open questions, and real stories from both creators and brands. We made space for the messy parts too, where expectations clash and the work behind the scenes is far bigger than it looks.

The best part was seeing the talk spill over into the hallways, people still debating and swapping ideas long after we wrapped. Thanks to everyone who joined in. These are the conversations we want to keep having, and the kind we believe make the whole space stronger.


This is a construction site

Tugbek Olek
Tugbek Olek